Тема: Proposed measures to market a new image to the outside world of the Ukraine
дипломна МВА
Дисципліна: Міжнародний маркетинг
Обсяг: 58 сторінок.
№ роботи: 20316
TABLE OF CONTENTS
Executive Summary ................................................................................................. 3
List of Tables and Figures ....................................................................................... 7
Introduction ............................................................................................................. 8
1.1 Background ....................................................................................................... 8
1.2 Aim of research................................................................................................9
1.3 Research Methods.............................................................................................9
1.4 Objectives.........................................................................................................9
History and basic concepts of development of marketing ………………………10
2.1 Marketing: what it is? ………………………………………………………10
2.2 Key elements and specifications of Marketing ………………………………12
2.3 The basic types of marketing ………………………………………………..14
2.4 Marketing of territories and historical object………………………………..17
History and future of Ukraine…………………………………………………….22
3.1 History of becoming of the Ukrainian state system (main events of historical development of country) ………………………………………………………..22
3.2 Image (Modern position) of Ukraine in the world …………………………24
3.3 Economic and cultural potential of Ukraine …………………………………29
3.4 Possibilities of development of Ukraine (political, economic, and social) …31
3.5 Role of the Ukrainian Diaspora in the forming a new image to the outside of Ukraine …………………………………………………………………………32
Marketing methods to promote Ukraine …………………………………………33
4.1 Development of tourism in Ukraine …………………………………………33
4.2 A new image to the outside of Ukraine ………………………………………39
4.3 Communication policy (TV, Internet, web pages and others) ………………40
Forecast for future development …………………………………………………50
Conclusion ………………………………………………………………………54
6.1 Research Findings ……………………………………………………………54
6.2 Recommendations for Future Research ………………………………………56
Bibliography ……………………………………………………………………...58
LIST OF TABLES AND FIGURES
Figure1. Management marketing in tourism ………….………………….………20
Figure2. The level of knowledge about Ukraine ……….……………………..….25
Figure3. A dynamics of amounts of foreign citizens, which visited Ukraine …....34
Figure4. Hotels and other places are for the temporal dwelling ………………….37
Table1. A dynamics and structure of amounts of foreign citizens, which visited Ukraine ………………………………………………………………………...…35
Table2. Tourist streams …………………………………………………………..36
Table3. Hotels and other places are for the temporal dwelling …………………..37
Рік надходження роботи: 2013
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